Portfolio Manager Sonu Kalra of Fidelity Management & Research Company says Tesla Motors Inc (TSLA) is revolutionizing the auto industry by providing an experience consumers haven’t had before. He says the big opportunity for TSLA is delivering a car at a mass-market price.
“The great thing about the auto industry is that it is a very large industry, and Tesla has very small market share, less than 1% market share today. The big opportunity and challenge for them is to deliver an automobile that is 100% electric at a mass-market price. They have targeted the 2017/2018 time frame for that,” Kalra says.
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Kalra became familiar with Tesla at its IPO and had a life-changing experience when driving one of their cars. As part of his research process, he has become very familiar with Tesla’s battery technology and ability to commercialize their technology.
“There were a lot of doubts in the marketplace that they would be able to commercialize their first vehicle. They clearly did that, and the stock has responded nicely. As I mentioned earlier, I think the big opportunity and challenge ahead of them is whether they can come out with a mass-market car. If so, they could take market share and become a much bigger company than they are today,” Kalra says.
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