Amazon.com, Inc. (NASDAQ:AMZN) Continues Disrupting Retail; Amazon Prime Continues Attracting Shoppers

July 12, 2016

Deena Friedman, Research Analyst at Fidelity Management & Research Company, says Amazon.com, Inc. (NASDAQ:AMZN) is in her top 10 as it continues to be a key disruptor in online and brick-and-mortar retailing.

I just think about the sheer number of people going on Amazon, whether they’re going on to access their Prime membership, to watch videos, to stream videos; that’s drawing a lot of people at Amazon.

Also, it’s really an endless aisle, where you can buy shorts and T-shirts on Amazon in the dead of the winter, whereas if you go into a traditional brick-and-mortar retailer, you can’t. The traditional brick-and-mortar retailers are really constrained by space. Think about really the random things that you can get on Amazon, and the convenience of it all. You don’t have to run out to the mall. You can be at home in your pajamas at midnight ordering on Amazon.

At Fidelity, we have the luxury of taking a long-term investment horizon. Some people might say, “It’s expensive,” but when I look at online stocks, I focus on the long-term outlook. That’s how I think about it.

Amazon is the online retailer behind Prime Day, an internet sales event taking place Wednesday July 12 where the e-commerce company offers products at prices lower than retail price to its Prime members.

Deena Friedman