Envision Solar International (ESVI) increases the efficiency and profitability of its Solar Tree offering to serve the energy and bottom-line needs of increasingly larger client types, forgoing the race to the bottom many solar companies are engaging with the utilities, says Desmond Wheatley, President and CEO of the company.
“Our structures do generate cheap electricity, and they will pay for themselves based on energy alone in their lifetimes; and that’s certainly one component of it, but how much more interesting is it when you leverage a solar deployment to improve your customer’s existing business model?” Wheatley said.
Wheatley says EVSI‘s relationship with Cadillac as a prime example of how this leverage could work by highlighting a company’s environmentally friendly initiatives, thus creating a positive brand image in the eyes of consumers without incurring higher energy costs.
“The Solar Trees are acting as giant green billboards for Cadillac, for General Motors, for their sustainability program. And at the end of the day, the conversations I want to be having with those dealerships for whom we have installed these Solar Trees is not how much money did you save on your electric bill measured in dollars and cents, but how many more Cadillacs did you sell as a result of having this infrastructure in place?” Wheatley said.
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