LeapFrog Enterprises (LF) recently released the second generation of its children’s tablet, the LeadPad2, creating a short-term opportunity with great potential in the small-cap space ahead of the holiday season, says Nancy B. Prial, CFA, Portfolio Manager and Managing Principal at Essex Investment Management Company, LLC.
“[The LeapPad 2] is flying off the shelves, both in terms of the physical locations that they distribute through as well as the Internet locations, and we think it is a company with the right product at the right time and the right place,” Prial said.
Prial says that, even though consumer spending may be moderate over this holiday season, she anticipates the consumer to spend on children products regardless, especially on products like LeapFrog’s that have both a education as well as an entertainment value to them.
“A name that we think has great potential, particularly in the short term as we look at the upcoming holiday season, is LeapFrog. LeapFrog, as I’m sure you know, is a company that plays in the children’s toy space. They make electronic toys focused on educational products for children,” she said.
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