The increased penetration and adoption of smartphones, as well as tablets, are driving the major secular trend in the surge in mobile usage consumption increases, and benefiting the Internet technology and software sectors, says Richard Fetyko, an Analyst at Janney Montgomery Scott LLC.
“All that is changing the way the consumers are consuming content more on the go and really more rich and interactive content including video, social media, and that’s obviously increasing the consumption of content, but also changing and shifting the traffic sources to digital media,” he said.
Fetyko has Velti Plc (VELT), an online and mobile advertising technology company, as a top pick in the sector because it is benefiting from the growth in mobile usage and mobile advertising and marketing. He says Velti is 100% focused on basically helping mobile Web site operators and mobile carriers, as well as mobile application developers, to monetize mobile assets.
“Velti offers a mobile marketing technology platform. They’re growing at a 50% or so organic growth rate, and actually that growth could accelerate in 2013 based on our conversations with some of the private companies in this space,” Fetyko said. “Many of them believe that 2013 will actually be the real inflection point in mobile advertising and marketing spend.”
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