Stifel Nicolaus & Co. Analyst Tom Roderick says Veeva Systems Inc (VEEV) has been a disruptor in the software-as-a-service sector. He says Veeva is one of a few companies emphasizing vertical specialization.
“Veeva Systems has proven to be a big disruptor of big traditional CRM and document management systems in the life sciences and pharmaceutical vertical,” Roderick says. “Veeva is so dialed in and so focused on that particular vertical, they understand the enormous compliance and regulatory challenges that are being addressed within the life sciences and pharma vertical.”
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Roderick says he believes Veeva also has the opportunity to be disruptive on the document management side against certain entrenched competitors.
“So I think the idea of being very vertically specific and vertically intelligent has created a platform that’s ripe for disruption, largely because they’re solving problems that those large pharmaceutical companies like Pfizer (PFE) and Eli Lilly (LLY) have been asking larger vendors to solve for years, but they haven’t had necessarily the focus and emphasis,” Roderick says.
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