Recommended Reading – Why Apple Must Tell its Story, AdAge

July 28, 2008

Michael Bush of AdAge.com wrote a well thought out piece on the unusual nature of Apple and its famed CEO, Steve Jobs. While the news on Jobs’ health appears far better lately than was thought even a week ago (read earlier blog), the company needs to develop a succession plan.  The question remains how can it do it in light of the current circumstances and the fact that Apple previously pushed Steve Jobs out as CEO once before.  The piece is a worthwhile read.