Salesforce.com, inc. (CRM) is giving companies like Coca-Cola (KO) and Toyota (TM) new abilities to do business with CRM’s innovative platform service, which gives companies an easy, cost-efficent organization of tools to build customized applications, says Alex Zukin, Research Analyst at Stephens Inc.
“The level of excitement around giving business people, without having to hire armies of developers, the ability to basically build customized applications that create business value is a huge new innovation…Salesforce likes to talk about when they go into a plant like Coca-Cola, it almost becomes an exploratory sale, where they try and figure out what is the business problem that they are trying to solve, and then with partners build an application in very little time to actually solve that problem. Coca-Cola‘s application around vending machines communicating with each other to make sure that the drinks that they are providing are the ones that are actually wanted in that area, so optimizing what is actually happening in those machines,” Zukin said.
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CRM is revealing new use cases that traditionally haven’t been available before, an example being the application CRM built for Toyota, which had an element where cars could communicate with the dealerships and provide data, Zukin says. CRM is seeing growth in the platform business, indicating that companies are seeing rewards from this new way of doing business, Zukin adds.
“You’re seeing the growth of Saleforce‘s platform business and a lot of other companies starting to talk about the platform as evidence that they are taking it, and they are feeling empowered to create applications that solve their problems, that give them new ability to do business,” Zukin said.
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