Technology >> CEO Interviews >> November 13, 2000
WILLEM J. ELLIS is Chief Executive Officer of Lightning Rod Software. In
1986, Mr. Ellis founded the company ATIO Pty. Initially, it was a
systems engineering consulting firm focused on corporate communications
networking. The organization quickly expanded into a full-scale systems
integrator working with world-class technology partners. Under his
leadership, the company began to develop value-added packages for
telecommunications. Primary areas included consumer service center and
networking applications, and in 1997, the company launched its award-
winning customer interaction software suite. In April 2000, after a
successful merger and private placement, the company adopted the present
name, Lightning Rod Software, and was listed on the NASDAQ small cap
market. Profile
its history, development, markets, and your view of the firm's future
prospects.
Mr. Ellis: I came onboard in December
