Consumer >> CEO Interviews >> June 7, 2004
SCOTT DORFMAN is the founder of Innotrac Corporation and has served as
President, Chief Executive Officer and Chairman of the Board of the
company since its inception in 1984. Mr. Dorfman manages the executive
committee and sets the planning, long-term marketing, financial, sales
and production goals for the company. Prior to founding Innotrac, Mr.
Dorfman was employed by Paymaster Checkwriter Company, an equipment
distributor, where he developed and managed Paymaster's mail order
catalog and developed proprietary software to track and analyze
marketing programs. Prior to his employment with Paymaster, Mr. Dorfman
co-founded and served as President of Features Mail Order Catalog, where
he gained experience in distribution, tracking and inventory control. Profile
overview of your operations?
Mr. Dorfman: Innotrac was founded in 1984. We went public in May 1998.
We are a full-service
