Consumer >> Sector Roundtables >> September 2, 2002

Roundtable Forum: Advertising & Marketing

WILLIAM WARMINGTON JR., a Director in the Equity Research Department at SunTrust Robinson Humphrey, covers the advertising and marketing services universe within the media sector and the marketing and information services universe within the business and technology services sector. He was ranked the number two stock picker (out of 43 analysts) in The Wall Street Journal's Best of the Street Analysts Survey in June 2002 for the general industrial services category. He received honorable mentions in the annual Institutional Investor survey in two categories: advertising agencies and marketing services (2001) and business and professional services (2000 and 2001), and he was named in the 2000 Reuters Survey. He has appeared on CNBC, Bloomberg TV, and in publications such as The Wall Street Journal, The New York Times, The Financial Times, Barron's, Advertising Age, Credit Card Management, and Credit Risk & Collections magazine. Prior to joining SunTrust Robinson Humphrey in February 1998, he worked in equity research at Alex. Brown and in corporate banking at Chase Manhattan and Brown Brothers Harriman. He has a BA in History from Brown University. Profile
DAVID DOFT is an Executive Director and Senior Analyst at CIBC World Markets specializing in the Advertising & Marketing Services industry. Before researching the Advertising & Marketing Services industry in 1998, Mr. Doft specialized in entertainment and cable television. In the past he has been recognized on The Wall Street Journal Analyst All Star Team, the Reuters Survey of Investment Research, and has consistently ranked among the top analysts in the annual Institutional Investor poll for the Advertising & Marketing Services sector. Before joining CIBC World Markets, Mr. Doft was a Managing Director covering the Advertising & Marketing Services sector at ABN Amro Securities and its predecessors ING Barings and Furman Selz. Mr. Doft also provided coverage of retail companies at Donaldson, Lufkin & Jenerette Securities Corporation. Mr. Doft has a Bachelor of Science in Economics with a major in Finance from The Wharton School of the University of Pennsylvania and is a graduate of the Horace Mann School. Profile
TWST: David, would you start by telling us how you view the state

of the advertising and market services industry today? What are

the indicators that you monitor most closely and what are