Consumer >> CEO Interviews >> September 6, 2010
Stormy Simon joined Overstock.com, Inc., in 2001 and has held various marketing and management positions. She currently serves in a dual role as the Senior Vice President of both Marketing and Customer Care. Besides being responsible for all of Overstock's Internet marketing efforts, Ms. Simon also oversees Overstock's offline marketing efforts, writing and producing all television, radio and print advertising, handling all media buys, and she is also responsible for public relations. Ms. Simon has restructured the customer care department around cross-functional teams, set up certification and online education programs for customer care agents, implemented CRM software and announced her ambition of perfecting the customer experience. Profile
TWST: Tell us about Main Street and how that initiative resonated with customers.
Ms. Simon: It was Patrick Byrne, our CEO, who came up with the Main Street Revolution. He was visiting, I believe it
