Consumer >> CEO Interviews >> May 19, 2003
NELSON J. MARCHIOLI is Chief Executive Officer and President of
Denny's Corporation, formerly Advantica Restaurant Group, Inc.
Denny's is America's largest full-service family restaurant
chain, operating aproximately 1,700 company and franchise Denny's
restaurants in the United States and abroad. Mr. Marchioli joined
Advantica in 1997 as president of El Pollo Loco, a quick-service
restaurant chain specializing in flame-broiled chicken. In
December 1999, Advantica sold El Pollo Loco to focus on its
family dining operations, and Mr. Marchioli continued to lead El
Pollo Loco under new, private ownership until his return to the
company in February 2001 to operate Denny's. Under his
leadership, El Pollo Loco's US systemwide sales grew 30% over the
three-year period, 1997 to 2000. Prior to El Pollo Loco, Mr.
Marchioli was Executive Vice President and Chief Operating
Officer of Bruegger's Bagel Bakeries, opening over 200 new
restaurants. Before that, he spent 10 years at Burger King
Corporation, where he held various senior management positions
including Senior Vice President of International Operations and
Sales with responsibility for 2,100 restaurants in 57 countries,
and Senior Vice President of Quality and Cost. From 1972 to 1986,
Mr. Marchioli held key positions at General Mills Restaurant
Group, now Darden Restaurants, in operations, corporate design,
construction and purchasing for Red Lobster and its parent
company. A native of Florida, Mr. Marchioli received a Bachelor's
degree in Communications from the University of Central Florida
in Orlando. Profile
TWST: Would you begin with an introduction to Denny'sCorporation?
Mr. Marchioli: Denny's Corporation is a restaurant operating
company that focuses on a single brand, an American icon