Technology >> CEO Interviews >> September 3, 2003

Mark Woodward – Serena Software Inc (srna)

MARK WOODWARD is President and Chief Executive Officer of SERENA Software, Inc. He joined SERENA Software in November 1998, bringing over 23 years of experience in the high technology industry, including 16 years in sales and sales management. Mr. Woodward began his career at SERENA Software as Vice President of Sales. He was promoted to Vice President of Worldwide Operations in February 2000 and is credited with expanding the SERENA sales force and customer base. Mr. Woodward was appointed President and Chief Executive Officer of SERENA Software in May 2000. Prior to joining SERENA Software, Mr. Woodward was the Senior Vice President of Sales and Marketing for Live Picture, Inc., a developer of Internet imaging technology. Mr. Woodward also spent two years as the Vice President of Sales for McAfee Associates, a network management firm, and was a Vice President of Sales for Legent Corporation, a developer of software change management products. Profile
TWST: Could we begin with a brief historical sketch of Serena Software

and a picture of things as they are now?

Mr. Woodward: The company was founded in 1980, so we're a bit different

from