Consumer >> CEO Interviews >> March 19, 2012
Bill Meissner was appointed President and Chief Executive Officer of Jones Soda Co. in April 2010. He is a 16-year veteran of the beverage industry and brings to the company an exceptional track record of brand building and rapid revenue growth, having taken several products from ideation through commercialization. Most recently, Mr. Meissner served as President of Talking Rain Beverage, a privately held beverage company based in Seattle, Wash. Previously, he served as Chief Marketing Officer of Fuze Beverages, a new-age category brand leader and division of Coca-Cola North America. Prior to that, Mr. Meissner held other senior-level positions in the new-age beverage field, including Brand Director and Director-Brand Development with SoBe Beverages, a division of Pepsi Cola North America, as well as Vice President of Sales and Marketing of the startup venture SoBe Chocolate. Mr. Meissner began his career with Tetra Pak Inc., a private multinational consumer beverage packaging firm based in Lausanne, Switzerland, where he worked as a Category Manager and Regional Account Manager. He holds an MBA in marketing and strategy from the University of Pittsburgh and a bachelor's degree in marketing from Michigan State University. Profile
TWST: Would you begin by giving us a brief overview of the Jones Soda Co. and then describe what you see as your company and business today?
Mr. Meissner: We are a 16-year-old company, but we act a
