Consumer >> CEO Interviews >> November 12, 2001
JONATHAN L. POPPICK joined Blyth in 1998 as Vice President, Corporate
Marketing Initiatives. He works with corporate and business group
management to lead key marketing initiatives primarily focused on global
opportunities that have significant corporate-wide impact. Mr. Poppick
joined Blyth with over 18 years of marketing and general management
experience. Previously he was with The Limited, Inc.'s Bath & Body Works
division as Group Director of Personal Care, Home Fragrances &
Accessories. Prior to that he was Founder and President of a home
fragrance products business that designed and manufactured proprietary
products for clients including Donna Karan, L'Oral, Bath & Body Works,
Estee Lauder's Origins, and Gap, Inc. His consumer marketing background
includes 10 years of experience working with Unilever and L'Oral on
personal care and cosmetic products. He holds a BS degree in
Advertising, TV/Radio & Marketing from the Newhouse School at Syracuse
University. Profile
TWST: May we begin with a brief historical sketch and an overview ofBlyth, Inc.?
Mr. Poppick: Blyth is the world's largest candle and home fragrance
company. Our home fragrance products and