Consumer >> CEO Interviews >> November 27, 2015
John Saunders is Co-Founder and CEO of Where Food Comes From, Inc. Everything about Where Food Comes From, including its vision, can be attributed to its Founders, John and Leann Saunders, CEO and President, respectively. For 20 years, the Saunders have been dedicating their lives to driving value for producers through transparent and authentic communication with consumers about by whom and how food is produced. They believe that by providing third-party, unbiased assessments of production-related claims, Where Food Comes From, Inc., can assure consumers that the producers participating in the company’s programs are doing exactly what they say they are. Profile
TWST: What made you decide to found Where Food Comes From?
Mr. Saunders: My wife and I founded Where Food Comes From originally as IMI Global, just over 20 years ago. My wife grew up on