Interview with the Chief Marketing Officer: inContact, Inc. (SAAS)

Technology >> CEO Interviews >> January 11, 2013

Mariann McDonagh is responsible for brand strategy, demand generation, and channel marketing and development at inContact, Inc. She is a strategic, focused leader who doesn’t rest on her laurels — in just over three years as the Chief Marketing Officer at inContact, Ms. McDonagh has significantly changed the competitive contact center marketplace, firmly establishing inContact as the leading brand in the market. Prior to inContact, she was Senior Vice President of corporate marketing and investor relations for Xtralis, where she led growth strategy for this early threat detection leader. Before Xtralis, she served for more than six years as Senior Vice President of corporate marketing for Verint Systems, where her leadership was instrumental in their explosive growth from $150 million to $650 million of revenue in just five years. She played a significant role in the company’s 2006 IPO and nine successful acquisitions. Ms. McDonagh’s 25 year career in high-tech and software marketing also includes tenures with CMP Media, Computer Associates and Cheyenne Software. Profile

TWST: Please give us a history of inContact.

Ms. McDonagh: inContact has been around since 1997. We started as a provider of regional connectivity and telephone service. The core of the

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Interview with the Chief Marketing Officer: inContact, Inc. (SAAS)

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Interview with the Chief Marketing Officer: inContact, Inc. (SAAS)

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