Technology >> Analyst Interviews >> August 23, 1999
TARA LONG is a Business Services Research Analyst at C.E. Unterberg,
Towbin. Previously, she was associated with NationsBanc Montgomery
Securities and with The Washington Service, an economic research firm in
Washington, D.C. Ms. Long received her Bachelor's degree from Marquette
University and her MBA from the University of Maryland. Profile
TWST: First of all, how do e-advertising and e-marketing differ from thetraditional or offline models that we're familiar with?
Ms. Long: They differ primarily in two aspects. The first is