Consumer >> CEO Interviews >> November 23, 2009
Kimberly Schaefer is Chief Executive Officer of Great Wolf Resorts, Inc. For more than 12 years, she has served in a senior leadership role at the company, which is the largest owner, operator and developer in North America of drive-to family resorts featuring indoor water parks and other family-oriented entertainment activities. Prior to the company's initial public offering in 2004, she served as Senior Vice President of Operations for its predecessor and has more than 20 years' experience in the hotel operations industry. More recently she served as President and Chief Operating Officer of the company. In addition to overseeing operations of the company's resorts portfolio, guiding the development of its brand, investor relations and strategic oversight of the company's development and licensing arm, Ms. Schaefer takes the occasional water thrill ride herself just to demonstrate to potential investors and VIPs how much fun it really is. She is a graduate of Edgewood College, where she earned a Bachelor of Science degree in accounting. She continues her alumnus involvement by serving on the advisory board for Edgewood College Business School. Profile
TWST: Let's start with a history and overview of the company. Please bring us up to speed on Great Wolf.
Ms. Schaefer: On the device side Great Wolf Lodge is North America's largest family of indoor