Technology >> CEO Interviews >> May 17, 1999
ELI E. HERTZ, 50, a recognized pioneer in the personal computer
industry, is the Founder, President and CEO of Hertz Technology Group,
Inc. The company is comprised of four subsidiaries dedicated to
providing a full range of technology-based solutions for efficient
workspace environments (RemoteIT.com; Hergo Ergonomic Support Systems,
Inc.; Hertz Computer Corporation; and Edutec Training Facilities). Hertz
is responsible for overall management, strategic planning and new
product development. Mr. Hertz has authored many industry-related
articles and books. Most notably, his bestseller, 'Now That I Have OS/2
2.0 On My Computer, What Do I Do Next?' (1994, Van Nostrand Reinhold),
discusses IBM's then newly created operating system. Marketing
Computers, an ADWEEK magazine, called him the 'Zelig' of the computer
industry: 'Able to shift with industry changes, Hertz is a barometer for
the future.' In 1982, he started Hertz Computer Corp., which has won
numerous awards for product design excellence and outstanding
performance and has received exceptional support from such prestigious
industry publications as BYTE, PC Magazine, PC World and Computer
Buyer's Guide. Prior to starting his own company, Mr. Hertz held a
number of positions in the technology arena, including manufacturing and
distribution. In 1979, he founded and was a member of the Executive
Board of Whitney Associates, a U.S. company created to provide the U.S.
Corps of Engineers with management support services for the design and
construction of major airfield complexes in Israel. He also worked
(1974-1978) for the Government of Israel in New York as a Systems
Analyst and Computer Consultant. He arrived in the U.S. in 1974, after
serving seven years in the Israel Defense Force. Mr. Hertz received an
MBA in Management and BS in Management Science and Economics from Long
Island University, and an advanced degree in Manpower Management from
the Technion, the Israeli Institute of Technology. A resident of New
York City, where he lives with his wife and three children, Mr. Hertz is
active in numerous international, industry and community associations
and panels, including: Joint High Level Advisory Panel to the U.S.-
Israel Science & Technology Commission (U.S. Member, upon recommendation
by Vice President Gore); The New York-Israel Economic Development
Partnership (Advisory Board Member, appointed by New York State's
Governor Pataki); The Manufacturers Association of the U.S. (Member);
The Defense Manufactures & Suppliers Association Of America (Member);
The Coalition for Government Procurement (Member); the Computer-Based
Information System Advisory Board for the City University of New York,
Queens College (Board Member). Mr. Hertz also devotes a great deal of
time and resources to numerous charitable organizations. Profile
evolved and what you see as your business today?
Mr. Hertz: The original company, Hertz Computer Corporation
