Technology >> Analyst Interviews >> May 11, 2000
BONNIE TONNESON is a Senior Analyst with Chase H & Q and lends her
background in the Branded Consumer Growth arena to the firm's Consumer
Commerce practice. Currently, she is focusing on the convergence of
traditional brands and the Internet, while specifically evaluating
differentiated branded and distribution models. She is also helping to
build Chase H & Q's Consumer e-commerce universe with an emphasis on
emerging Specialty eCommerce companies. Ms. Tonneson spent five years in
strategy consulting and held account executive positions at several mid-
Atlantic advertising agencies. She received her Bachelor's degree (cum
laude) from Dartmouth College and her MBA (Beta Gamma Sigma) from the
Kellogg Graduate School of Management at Northwestern University. Profile
TWST: Will you begin by telling us about the universe you cover andsomething about the companies you focus on?
Ms. Tonneson: Well, to some degree, I probably cover a more eclectic mix
of