Consumer >> CEO Interviews >> October 6, 1999
GEORGIA SHONK-SIMMONS is President of Coldwater Creek, Inc.'s Catalog &
Retail Sales Division. Ms. Shonk-Simmons joined the company as Vice
President and Director of Merchandising in 1998. In April 1999, Ms.
Shonk-Simmons was promoted to President of the company's Catalog &
Retail Sales Division. Ms. Shonk-Simmons continues to serve, as she has
since joining the company, as Chief Merchant, responsible for all
merchandising, inventory planning and quality control functions. Before
joining Coldwater Creek, Ms. Shonk-Simmons was Executive Vice President
of the Newport News Catalog Division of Spiegel, a multi-billion dollar
international specialty retailer. Her responsibilities included
merchandising, marketing and advertising. Previously, Shonk-Simmons was
Vice President of Merchandising for the Spiegel catalog, where she was
responsible for women's apparel and accessories. Profile
DONALD ROBSON has served as Vice President of Finance and
Administration, Chief Financial Officer, Secretary, Treasurer and as a
Director of Coldwater Creek since January 1995. From 1992 to 1995,
prior to joining the Company, Mr. Robson was a Financial Executive
Consultant. From 1978 to 1992, Mr. Robson held a number of
progressively responsible positions with, and ultimately served as
Executive Vice President and Chief Financial Officer . Profile
DENNIS PENCE co-founded Coldwater Creek, Inc. in 1984, and has served as
President, Chief Executive Officer and Vice Chairman of the Board of
Directors of the company since its incorporation in 1988. Since July
1998, Mr. Pence has also served as Secretary. In April 1999, Mr. Pence
was appointed President of the company's newly-formed Internet Commerce
Division. Prior to co-founding Coldwater Creek, Mr. Pence was employed
by Sony Corp. of America from 1975 to 1983, where his final position was
National Marketing Manager, Consumer Video Products. Profile
TWST: Let's start out by having you give us a brief overview, ofColdwater Creek the company's history, products, services, and
customers.
Mr. Pence: Coldwater Creek was founded in 1984. I'm