Consumer >> CEO Interviews >> October 29, 2001
DAVID R. WOLF is the Senior Vice President of Marketing at Big Dog
Holdings,Inc. He attended the University of California at Los Angeles
(UCLA) and was nominated to Phi Beta Kappa and graduated summa cum laude
in Economics in June 1989. Mr. Wolf lettered on UCLA's varsity tennis
team, then ranked #2 in the country. He was awarded a Rotary
International fellowship for European studies and subsequently earned an
MBA from HEC-Paris, France's leading business school. In 1992, Mr. Wolf
joined the strategic marketing department for Cartier International at
their worldwide headquarters in Paris. After two years of strategic
planning and marketing at Cartier, he was recruited to Big Dog. Starting
at an entry-level management position in 1994, Mr. Wolf was rapidly
promoted and is now Senior Vice President of Marketing. Responsible for
all areas of marketing including advertising and promotion, direct
marketing, catalog creation, retail marketing, internet marketing, etc.,
he supervised the creation, design and implementation of Big Dog's new
state of the art e-commerce store and website. Mr. Wolf also spearheaded
the marketing and equity partnership with Petsmart.com. He takes a
leading role in creating graphic art concepts and is credited with
formulating the all-time best selling T-shirt concept in the company's
history. Mr. Wolf has worked in virtually every sales and marketing roll
at Big Dogs and has helped grow the brand from $15 million in sales to
over $115 million in sales in 2001. Profile
Mr. Wolf: Big Dog Sportswear was founded in Santa Barbara, California in
1983. Created by a young Santa Barbara entrepreneur,
