Technology >> CEO Interviews >> September 2, 2002
DAVID J. MOORE is Chairman and Chief Executive Officer of 24/7 Real
Media, Inc. Mr. Moore is a respected leader in the online advertising
industry and possesses over 20 years' experience in new media property
development. He has distinguished himself as a pioneer with an
influential voice in this dynamic, nascent industry. Mr. Moore is a
graduate of Northern Illinois University. His first professional
position after college was in television advertising sales, which led
him to Turner Broadcasting in 1979. In 1982, he joined Viacom and helped
launch the Cable Health Network, which eventually became Lifetime. Mr.
Moore spent nearly 10 years at Lifetime where he developed and ran
Medical Television, which was targeted to physicians. He also developed
HealthLink Television, a waiting room service for patients, that was
later sold to Whittle Communications. In 1993, Mr. Moore launched his
first online service for physicians, which he sold to Reuters in 1994.
In 1995, Mr. Moore co-founded Petry Interactive, which became 24/7 Media
in 1998. Since that time, he has guided the company through a global
expansion that now includes 14 offices throughout nine countries, and
serves as a Board member on the Internet Advertising Bureau. Profile
Media and an overview of things as they are now?
Mr. Moore: The company was actually started in late 1997. The
express purpose
