Technology >> CEO Interviews >> July 7, 2003
DAVID MACDONALD is President of Softchoice Corporation. He is
responsible for overseeing all corporate and operational activities as
well as driving Softchoice's strategic market leadership. He joined
Softchoice in early 2001 as Senior Vice President and Chief Operating
Officer. Prior to joining the company, Mr. MacDonald gained over 18
years of experience in progressively senior management roles at Xerox
Corporation. Additionally, Mr. MacDonald has worked for Systemhouse Ltd.
and Burroughs Business Machines. Mr. MacDonald holds a Bachelor of
Business Administration and Commerce, University of Alberta. Profile
TWST: Could you begin with a brief summary of Softchoice Corporation?Mr. MacDonald: Softchoice is a publicly traded North American technology
reseller that was founded 14 years ago. We help