Technology >> CEO Interviews >> August 1, 2002
Like Digitas, Inc., DAVID W. KENNY, Chairman and CEO, has his roots
firmly planted in two worlds ' marketing and technology. His career-long
passion for ' and success at ' merging the two has earned him a coveted
role as strategic partner to some of the world's most respected
corporations, including American Express, AT&T, General Motors, Charles
Schwab, Delta Air Lines, FedEx, Kingfisher, L.L. Bean, Morgan Stanley,
and Terra Lycos. A former senior partner at Bain & Company, the global
strategic consulting firm, Mr. Kenny holds a BS from the General Motors
Institute and an MBA from the Harvard Business School. He is Chairman of
the Board of Teach for America and a director of The Corporate Executive
Board. He is also an active member of the BOLD Diversity Initiative. An
accomplished speaker, Mr. Kenny has keynoted conferences such as
Internet World, The Conference Board, and DoubleClick's Media Forum,
speaking on topics such as 'Facing the Marketing Productivity Challenge'
and 'Contextual Marketing: The Next Frontier.' He also co-authored
'Contextual Marketing' for the Harvard Business Review. Profile
company today?
Mr. Kenny: Digitas really is pursuing a very specific and big
opportunity in the marketplace today:
