William Schonbrun is the Chief Executive Officer of Bitzio, Inc., a company with a mission to help mobile app developers get the full potential of their mobile apps by increasing consumer reach, conversion rates and bottom-line profitability. Mr. Schonbrun is an accomplished entrepreneur and executive leader with a strong portfolio of successes. He has more than 20 years of experience driving the startup, growth and optimization of diverse businesses within the technology, management consulting and marketing industries. He was formerly Executive Vice President of Global Client Development with Blast Radius, a company wholly owned by WPP, the world’s largest media and advertising company, a 400-plus person strategic interactive agency with offices across North America and Europe. Mr. Schonbrun’s roster of accomplishments includes helping grow an e-CRM company’s revenue to $30 million in two years, leading directly to a $1.5 billion Nasdaq IPO. He has a proven track record of senior-level strategic direction and hands-on leadership in complex, multifaceted businesses. Profile
TWST: Please start with a short introduction to the company, Bitzio.
Mr. Schonbrun: Sure, the company itself is in the mobile apps space. We focus on really two things. First, building