Consumer >> CEO Interviews >> March 19, 2012
Roy G. Warren is CEO of Attitude Drink Company. He was a founder of Bravo! Brands in 1996 and its President and Director. Appointed to CEO in 2000, he remained in that position until April 30, 2007. When appointed CEO, Mr. Warren redirected the company and focused the company's attention and resources toward developing domestically branded, single-serve flavored milk. Mr. Warren is credited with having the vision to identify milk as a beverage rather than a food, and was leader of the Bravo! Brands team who pioneered shelf-stable milk in America. In August 2005 he successfully completed a master distribution agreement with Coca-Cola Enterprises. Mr. Warren founded Attitude Drink Company in May 2007. Profile
TWST: Please begin by giving our readers a brief summary of Attitude Drinks.
Mr. Warren: Attitude Drinks (ATTD) was formed about four years ago to really exploit the ongoing trend away from
