Consumer >> CEO Interviews >> October 11, 1999
ANDREAS STEGEN is the Managing Director of A. Hiestand AG, and Member of
the Executive Committee for Sales and Marketing. Andreas Stegen, a Swiss
national born in South Africa in 1957, completed his studies in business
administration in Switzerland and subsequently specialised in marketing
and sales. He held various positions with Swiss companies and later
worked abroad again. In 1988, he joined the Rapelli Company in Ticino as
head of marketing and sales. With Mr. Stegen being responsible for the
brand, Rapelli grew to become Switzerland's number one salami
manufacturer. In 1994, Andreas Stegen moved to Schaan in the
Principality of Liechtenstein where he joined Hilcona as Managing
Director, Europe, for the Frozen Foods Division. Under his guidance,
Hilcona became one of the European market leaders in the field of deep-
frozen pasta. Profile
and perhaps something of the recent corporate history.
Mr. Stegen: Mr. Hiestand started the company in 1968 as a very
