William C. Park

William C. Park, Chairman and Chief Executive Officer, co-Founded
Digital Impact in April 1997 with the mission of being the leader in e-
mail marketing. Prior to Digital Impact, Park was director of profile
marketing at NetAngels, where he co-designed and evangelized the
company’s Web personalization technology. Park also served as Vice
President for ZAI*NET Software, Inc., a New York-based developer of risk
management systems for foreign currency trading. As Vice President, Park
oversaw product development, marketing, and sales. Previously, Park
served as an associate for McKinsey & Company in New York, where he led
two client teams for a major reinsurance company. Park holds an MBA from
Stanford University and a BA from the University of Pennsylvania.