Rex L. Steffey

REX L. STEFFEY is President and Chief Executive Officer of Jay Jacobs,
Inc. He joined the Company in September 1994 shortly after the it filed
for Chapter 11 Bankruptcy protection. Just 14 months later, he led the
Company out of Chapter 11 in November 1995. He was able to recruit and
build a new executive team while implementing a new merchandise strategy
catering to a new target market. Previously, he was the President and
Chief Operating Officer at Paul Harris Stores, Inc., an Indiana based
fashion retailer similar to that of Jay Jacobs. He helped them emerge
from Chapter 11 in September 1992. He is credited with revamping the
merchandise strategy and overseeing the distribution functions,
Marketing and Management Information Services during this time. His 20
years of retail experience include various executive merchandising
positions at Paul Harris from 1975 to 1991 and in senior merchandising
positions with Cato Corporation and Montgomery Ward.