John Moore

John Moore was named President and Chief Executive Officer of Farmer Brothers in January 2024. Previously, he was head of coffee, where he was responsible for Farmer Brothers’ green coffee procurement, research and development, coffee excellence, roasting and manufacturing, and coffee sustainability initiatives. Mr. Moore has more than 30 years of experience in the coffee industry. Prior to joining Farmer Brothers in May 2023, he was CEO of Vassilaros Coffee. Earlier in his career, Mr. Moore was the senior trader and general manager at Volcafe Specialty Coffee, the CEO and managing partner of FAL Coffee Inc. and the vice president of sales and marketing at Octavio Inc., dba Dallis Coffee. Mr. Moore is a Certified Q-grader and Cup of Excellence head judge.