Karen Basian

Karen Basian joined 724 Solutions Inc., in February of 1999 as
Chief Financial Officer. Prior to joining 724 Solutions, Ms.
Basian was CFO and VP Finance at Hostess Frito-Lay, helping to
bring the division to a new level of profitability and market
share. Ms. Basian initially joined PepsiCo in 1994 as Finance
Director for Hostess Frito-Lay, and in 1995 became Director of
Strategic Planning for Frito-Lay North America. Ms. Basian has
also held positions with Deloitte and Touche, where she
specialized in International Tax, and Bain and Company as a
Consultant. Based in Bain’s London, UK office, Ms. Basian was
involved in financial services, mergers and acquisitions and
supply chain management with projects throughout Europe and
Scandinavia. In 1991, Ms. Basian joined Bain’s Canadian team as a
Manager to assist in the development of the first Canadian office
in Toronto. In North America, Ms. Basian played a key role in
Bain’s reengineering and customer retention practices as they
applied to Telecommunications, Financial Services and Aviation.
Ms. Basian has an Honor BA, Business Administration from the
University of Western Ontario, an MBA from IMEDE, Lausanne,
Switzerland and is a Chartered Accountant. She is also a member
of the Board of Directors of the Alumni Association for the
University of Western Ontario.