Don Babbs

Don Babbs, the Chief Executive Officer of the Company since 1988, started his career as a sales engineer for the British Aerospace Concorde sales team. He joined British Olivetti in 1980 where he became Software Manager (CAD/CAM) and ultimately Marketing Manger (CAD/CAM). During this time he investigated the prospects of solid modelling while attending courses at the Cranfield Institute of Technology. He took on responsibility for corporate marketing of engineering workstations and CAD/CAM software for Olivetti in Italy before establishing the Company in 1988.