Dennis Pence

DENNIS PENCE co-founded Coldwater Creek, Inc. in 1984, and has served as
President, Chief Executive Officer and Vice Chairman of the Board of
Directors of the company since its incorporation in 1988. Since July
1998, Mr. Pence has also served as Secretary. In April 1999, Mr. Pence
was appointed President of the company’s newly-formed Internet Commerce
Division. Prior to co-founding Coldwater Creek, Mr. Pence was employed
by Sony Corp. of America from 1975 to 1983, where his final position was
National Marketing Manager, Consumer Video Products.