Consumer >> Analyst Interviews >> June 8, 1998
WILLIAM BIRD is a Senior Research Analyst, Publishing/ Advertising at
Salomon Smith Barney. Previously, he was associated with Merrill Lynch.
He earned his Bachelor's degree from Harvard College and his M.B.A. from
Duke University-Fuqua School of Business. A Chartered Financial Analyst,
Mr. Bird is a member of the AIMR, the NYSSA and the Media &
Entertainment Analysts of New York. Mr. Bird is married and includes
wind surfing, chess, studio arts and tennis among his personal
interests. Profile
TWST: Mr. Bird, tell me first of all about the approach that you'retaking to the advertising stocks through the balance of 1998 and looking
out into 1999.
Mr. Bird: The advertising stocks in