Consumer >> CEO Interviews >> June 11, 2001
PAUL BENSON is President, CEO and Director of Iceberg Corp. of America.
Mr. Benson has served in senior management positions with national and
local multiunit organizations. He founded Newfoundland's first
independent retail gasoline operation and co-founded a Newfoundland-
based advertising and marketing firm. Mr. Benson is a co-founder of the
company, and a founder of Newfoundland's first and largest bottled water
operation, Enterprise Atlantic Limited, since amalgamated with the
company. Mr. Benson founded Enterprise Atlantic Limited in 1991, and was
President of the company until its merger with Iceberg in 1998. Mr.
Benson is a graduate of Memorial University in St. John's and has served
as an Officer in the Canadian Navy. Profile
TWST: Could we begin with a brief historical sketch of IcebergCorporation of America, and then a profile of the company as it is right
now?
Mr. Benson: Iceberg Industries really began life