Consumer >> CEO Interviews >> June 11, 2001

Paul Benson – Iceberg Corp. Of America (icbg)

PAUL BENSON is President, CEO and Director of Iceberg Corp. of America. Mr. Benson has served in senior management positions with national and local multiunit organizations. He founded Newfoundland's first independent retail gasoline operation and co-founded a Newfoundland- based advertising and marketing firm. Mr. Benson is a co-founder of the company, and a founder of Newfoundland's first and largest bottled water operation, Enterprise Atlantic Limited, since amalgamated with the company. Mr. Benson founded Enterprise Atlantic Limited in 1991, and was President of the company until its merger with Iceberg in 1998. Mr. Benson is a graduate of Memorial University in St. John's and has served as an Officer in the Canadian Navy. Profile
TWST: Could we begin with a brief historical sketch of Iceberg

Corporation of America, and then a profile of the company as it is right

now?

Mr. Benson: Iceberg Industries really began life