Technology >> CEO Interviews >> November 13, 2000

Willem Ellis – Lightining Rod Software (lrod)

WILLEM J. ELLIS is Chief Executive Officer of Lightning Rod Software. In 1986, Mr. Ellis founded the company ATIO Pty. Initially, it was a systems engineering consulting firm focused on corporate communications networking. The organization quickly expanded into a full-scale systems integrator working with world-class technology partners. Under his leadership, the company began to develop value-added packages for telecommunications. Primary areas included consumer service center and networking applications, and in 1997, the company launched its award- winning customer interaction software suite. In April 2000, after a successful merger and private placement, the company adopted the present name, Lightning Rod Software, and was listed on the NASDAQ small cap market. Profile
TWST: Let's begin with an overview of Lightning Rod Software, including

its history, development, markets, and your view of the firm's future

prospects.

Mr. Ellis: I came onboard in December