Willem J. Ellis

WILLEM J. ELLIS is Chief Executive Officer of Lightning Rod Software. In
1986, Mr. Ellis founded the company ATIO Pty. Initially, it was a
systems engineering consulting firm focused on corporate communications
networking. The organization quickly expanded into a full-scale systems
integrator working with world-class technology partners. Under his
leadership, the company began to develop value-added packages for
telecommunications. Primary areas included consumer service center and
networking applications, and in 1997, the company launched its award-
winning customer interaction software suite. In April 2000, after a
successful merger and private placement, the company adopted the present
name, Lightning Rod Software, and was listed on the NASDAQ small cap
market.