Grand Canyon Education (LOPE) differentiates itself from the competition with its physical campus, a competitive price point and by identifying as a Christian institution, being able to pull through headwinds in education and grow enrollments, says Jeffrey M. Silber, Managing Director and Senior Analyst at BMO Capital Markets Corp.
“Grand Canyon is a real differentiated story. Yes, the majority of the students still attend online, but the company has gone back to the future and focused on their traditional campus. I hate to use the term ‘real school,’ but this is truly a ‘real school.’ When you go to the campus, you see large buildings — a student center, science labs, a big basketball arena, dormitories — and that has really helped them improve their impression to attract online students. People realize, ‘Hey, this is not just a website, this is a real school,’” Silber said.
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Silber says LOPE competes most notably with the University of Arizona and Arizona State University, recruiting students from within and without the state, and currently the company has the potential to expand its physical presence.
“This is one of the few companies that has actually been able to grow enrollments throughout this whole downturn. There are a number of cities outside of Phoenix that are trying to entice the company to open up satellite campuses there, so they could continue to grow for the foreseeable future,” Silber said.
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