An interview in this week’s TWST is with Daniel Brdar of FuelCell Energy (FCEL). The question that always interests me with any kind of alternative energy is who the customers are and how they use the products:
Mr. Brdar: From the customer side, we are fortunate to have some terrific early adopter customers who have a passion about the environment and who want to adopt a superior technology. As a result, we find a lot of those in locations like California, in Asia, where there is a lot of concern about CO2 emissions in the environment, and in the Northeast. We have customers like Sierra Nevada Brewery and Cal State Northridge, which want to be a leader in their space. Starwood Hotels is another example where they want to be green. They want to do the right thing for the environment, but they also want to save money. What we’ve been able to do was to attract some world-class partners to help us commercialize our products. So we’ve worked with companies like Chevron, Caterpillar, POSCO Power in Korea and Marubeni in Japan – very high profile strategic partners that recognize the value that our product can bring.
It’s actually part of our Industrial Electrical Report
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