Healthcare >> CEO Interviews >> July 17, 2000

Bruce Hayden – Urocor Inc (ucor)

MICHAEL W. GEORGE, President and Chief Executive Officer, joined UroCor, Inc. as President and Chief Operating Officer in August 1998. Within this capacity, Mr. George created a leadership team, restructured the company's operating functions, developed and implemented a new marketing strategy, improved compensation and benefit packages, and significantly reduced costs. He was appointed by the Board of Directors as President and Chief Executive Officer in October 1999. Prior to joining UroCor, Mr. George spent more than 25 years with the large multi-national pharmaceutical companies of Sandoz, Bristol Meyers and DuPont Merck. Immediately prior to joining UroCor, Mr. George spent nine years with DuPont Merck, holding general management positions such as President, North America; President, International; and Executive Vice President, Administration. He holds a Master's degree in Business Administration and has spent several years living abroad while managing international business operations. In addition to his UroCor, Inc., responsibilities, Mr. George is active in his church, the United Way, Boys and Girls Club of Oklahoma City and serves on the Board of Directors of both UroCor, Inc., and Avanir Pharmaceuticals. He is a member of the American Legion, as well as the Veterans of Foreign Wars. Profile
BRUCE C. HAYDEN joined UroCor, Inc. in April 1999 as Senior Vice President, Chief Financial Officer, Treasurer and Secretary. Before joining the company, Mr. Hayden was Executive Vice President, Financial Operations of MedShares, Inc., a privately held home healthcare management company, from July 1994 to February 1996, and from August 1996 to December 1998. From February to August 1996, Mr. Hayden served as Group Chief Financial Officer of Columbia Homecare Group, a home healthcare company. From September 1992 to June 1994, he held the position of Chief Internal Audit Director with First American Homecare, also a home healthcare company. Prior to moving into the private healthcare industry, Mr. Hayden served in various audit manager positions with the public accounting firms of BDO Seidman and Adams & Akin, PC for nine years. Profile
TWST: Could you begin by giving our readers a brief overview of UroCor,

Inc.?

Mr. George: UroCor is a company whose primary business has been to

assist urology practices nationwide with their