Healthcare >> CEO Interviews >> November 15, 2010
Russell Mitchell formerly served as Chairman and CEO of Dotronix, Inc., currently Wind Energy America, Inc. (OTCBB: WNEA). Prior to his role at PuraMed BioScience, Inc., he was the Founder of Mitchell Health Marketing Alliance, Inc. (formerly Mitchell Health Technologies), which he established in 1994. MHMA services over 48,000 retail locations nationwide and specializes in the marketing and distribution of nonprescription drugs and nutritional supplements. In addition to building a national sales network covering the U.S. food, drug and mass categories from the ground up, Mr. Mitchell has personally met with and negotiated with key buyers and officers of the top 100 retail chains and wholesalers on an ongoing basis for over a decade. Mr. Mitchell has been a pioneer in establishing the marketing value of clinical trials to demonstrate the effectiveness of OTC remedies. Mr. Mitchell brings with him over 23 years of sales and marketing experience, including 14 years of national-level management, sales, marketing and new product development in the drug and nutritional supplement industry. He is experienced in the formulation and manufacturing of prescription drugs, OTC drugs and nutritional supplements in tablet, capsule, powder and liquid form. Profile
TWST: Please give us an overview of PuraMed BioScience and a history of the company.
Mr. Mitchell: PuraMed (PMBS)was originally a subsidiary of a company called Wind Energy America. We spun out in
