Industry & Services >> CEO Interviews >> November 24, 2003
MICHAEL SILTON is Chief Executive Officer of Rainmaker Systems, Inc. He
founded the company in 1991 with the vision to dramatically improve
software customers' experiences with the products they were using.
Initially, the business focused on making hard-to-find software more
accessible through a first-of-its-kind software catalog. Recognizing
that technology companies faced serious challenges in building better
customer relationships while staying focused on their core business, he
extended the company's business to provide customer relationship
management services on an outsourced basis in 1995. Since 1997, when he
became CEO of Rainmaker, the company has been exclusively focused on
providing customer relationship management services to technology
companies. Prior to Rainmaker, Mr. Silton led marketing at MAI, a half
billion dollar hardware manufacturer with an extensive services
organization. Before that, he was COO of a private software company,
which was the leading provider of ERP solutions to soft goods
manufacturers. His early career included various management roles at
software publishers and resellers. Profile
and a picture of what you're doing at the present time?
Mr. Silton: Rainmaker is in the business of selling service
