Consumer >> CEO Interviews >> May 19, 2003
RICK FEDERICO is Chairman and Chief Executive Officer of P.F.
Chang's China Bistro, Inc. He joined the company in 1996, and is
responsible for the strategic growth and development of P.F.
Chang's China Bistro and the company's new casual quick dining
concept, Pei Wei Asian Diner. Mr. Federico's demonstrated vision
and talent has made him one of the industry's top leaders. Mr.
Federico began his career in the restaurant industry as Manager
of Steak and Ale and later Orville Beans and Bennigan's
restaurants. Mr. Federico went on to develop Grady's Goodtimes
and served as co-Founder/Partner and Vice President of Operations
until Brinker International acquired Grady's in 1989. Upon
joining Brinker International, Mr. Federico served as Senior Vice
President and concept head for Macaroni Grill before being
promoted to President of the Italian Concept division. As
President, he directed operations and development for Macaroni
Grill and Spageddies. Active in the industry, Mr. Federico sits
on the Board of Directors for several organizations, including
Critical Arc Technologies, the American Beverage Institute, and
the Responsible Hospitality Council. Mr. Federico is a graduate
of the University of Tennessee. Profile
TWST: Would you start out with an update on P.F. Chang's ChinaBistro, Inc.?
Mr. Federico: When we did this back in 2000, we were a single
concept business and we had our P.F. Chang's