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TWST: Could we begin with a brief historical sketch of the
company and an overview of what the company is doing now?
Mr. Gadbois: Mediagrif develops and provides B2B e-commerce
software solutions for enterprises and Internet-based
marketplaces. So basically, we are providing technology to public
e-marketplaces exchange solutions, also to companies that want to
develop their own private e-procurement site, or suppliers that
want to develop their sale side solution. We are also among
leaders in rich content management, because we do believe that
for B2B and e-commerce in general to be effective, professional
buyers must easily find and compare the products that they're
looking for. That's a big problem today in the market. The way
the databases and the information are organized is confusing and
doesn't provide the full value to the professional buyers. As I
just mentioned, our field of entry is not the business-to-
consumer side, it's really the business-to-business side, so we
are dealing with professional buyers. A professional buyer has a
way of doing things today, and if he is not provided with the
right tools that will allow him to do his job faster and better
in order to make a better buying decision, he will not change his
actual process. If, as an example, you're going onto a database
and you're looking for a pen and you're going to get as a result
'toilet dispenser' because there's a 'pen' in 'dispenser,' it's
not efficient. That's not where the professional buyers will go,
because obviously, this will not allow them to do their job in a
more efficient way to make a better buying decision. So that's
why rich content is very, very important. It is a process by
which you organize the content and you define the product in a
way where the professional buyer will easily be able to find,
under different attributes, the product he's looking for. Then he
will be able to compare this product with others that are
equivalent in order to make his buying decision.
Tickers included in this excerpt: MDF:TSE
For more information call (212) 952 7400. The
Wall Street Transcript does not endorse any of the comments made by interviewees, and does
not make stock recommendations.
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