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Company Interview Excerpt
RICHARD ATKINSON - HOLIDAYBREAK PLC (HBR.L)


Full article published: 03/21/2002


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TWST: Could we begin with an overview of Holidaybreak, including the main services that you offer and the core markets you operate in?
Mr. Atkinson: Holidaybreak has three divisions; the largest is camping and mobile home holidays in France where we have tents and mobile homes on high quality European campsites. We don't own and operate the campsites, but rent a proportion of the pitches and around 50% of our clientele are middle class families that come from the UK. In addition, we also have large numbers of customers from countries such as Germany, Holland and Switzerland etcetera. The second area we operate in is Hotel Short Breaks and these are under the brand name "Superbreak" and are domestic Hotel Breaks for UK consumers and typically include weekend breaks in London and places like Edinburgh and the Lake District. This is both a large volume and rapid growth business and we take sale or return allocations, but not financial commitments with the hotels. Thirdly, we offer worldwide adventure holidays as a result of acquisitions we made a couple of years ago with a company called Explore Worldwide. Here we offer small group adventure tours to 100 different countries and unusual destinations.

TWST: Can you break down in percentage terms, the revenues from each of the three business areas?
Mr. Atkinson: Last year, to September 30th, 2001, camping accounted for 54% of group sales and 67% of profit. Hotel breaks accounted for 30% of group sales and 20% of profit and adventure holidays accounted for 16% of sales and 13% of profit.

 

Tickers included in this excerpt: HBR.L

 

For more information call (212) 952 7433. The Wall Street Transcript does not endorse any of the comments made by interviewees, and does not make stock recommendations.