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Company Interview Excerpt
KEITH WYNESS - ABERDEEN FOOTBALL CLUB (AFC.L)


Full article published: 12/11/2001


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TWST: Could we begin with the history of Aberdeen Football Club and the various services that you provide?
Mr. Wyness: Aberdeen Football Club is in a pre-landmark time in its history as we are coming up to 100 years of existence in 2003. The Club was established in 1903 and has been the main soccer team in Aberdeen, Aberdeenshire and in the whole catchment area of the North East of Scotland for all that period of time. We are a Scottish Premier League football team and are also involved with the development of youth football and the community development of sport and football in general throughout the North East of Scotland. The rest of the Club is built around services to the supporters and the fan base in providing them with different match day facilities such as catering, food, beverages, merchandise and corporate hospitality at our Pittodrie Stadium location in Aberdeen.

TWST: Could you outline the various revenue streams that you derive from these services?
Mr. Wyness: The revenue streams have changed dramatically for the Club as a business in the last 5-6 years. The main revenue stream traditionally had always been gate receipts, which are attendance numbers that have come in. Gradually over the period from the early 1990's forward the whole merchandise stream became a key area of revenue as well as catering and corporate hospitality, which also grew. But, in the last 5-6 years the advent of greater television coverage has meant that the club has been more or less dependent on a great deal of its external finance on receipts from television coverage, revenue and a share of the overall television contract that Scottish Clubs receive.

 

Tickers included in this excerpt: AFC.L

 

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