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TWST: Could you just specify a few of the ways in which you serve them since you said that there are a great many?Mr. Nowak: Absolutely. When companies have healthcare claims and they are missing data, many of us have received letters from our health plans saying 'we need you to give us better information.', 'have you selected a primary care provider?' or 'do you have alternative coverage for your insurance?' And Silverlink proactively for those customers will call member populations and ask them those questions, receive input from the members and then update the customer's databases so that they can speed the processing of healthcare claims and pay the providers more quickly. Another example is when Merck recalled the drug Vioxx last year. That morning at 8 o'clock or so a release went out over the wires that Merck was about to recall. Four of our customers that day used our platform to contact their members and patients on Vioxx to educate them about the drug recall and provide a course of action for the members So, they were actually educating and driving behavior- 'Would you like us to contact your doctor to talk about switching to an alternative therapy?' Another example would be when members are on prescription drugs and they're taking a prescription drug for a chronic condition. Persistency is a serious problem in the United States with the major therapies having no better than a 50% persistency rate. So, actually one effective way to increase persistency is to use automated interactive dialogs to contact them and say 'according to our records, your prescription for Lipitor is about to run out. Would you like to refill it now?' So, that represents a range of the applications our customers are using us for. Again, there are about 100 business processes that our customers are involving us in. This year one of the major things is driving the behaviors around the Medicare Part D benefit. And that kicks off a whole series of interactions with members.
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